digital strategist, body image expert, wannabe dj
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resume

Professional Experience

Sr. Analyst, Creative Strategy, Fullscreen Media Oct 2017 - Present

Translate audience insights and analytics into strategic creative briefs to craft data driven stories to strengthen sales proposals and RFPs for sales success

Perform deep audience and vertical-specific research, extract unique insights, and keep ahead of the industry through trend analysis to develop and shape the brand voice for potential clients

Research and identify trends in the market and distribute via weekly client-facing newsletter 

Content Marketing Strategist, Fullscreen Media  Oct 2016 – Oct 2017

Author client case studies for business development team to support sales pitches

Develop content marketing strategy and materials to deliver Fullscreen messaging through multiple channels

Write thought leadership articles for Fullscreen executives published in trade magazines such as Adweek

Social Video Strategist and Account Manager, Fullscreen Media Oct 2014 – Oct 2016

Identified and implemented optimization strategies to increase video viewership by interpreting trends in analytics

Worked directly with clients to ensure regular sales renewals

Delivered weekly insights and consult clients on YouTube best practices to achieve measurable business results

Built and managed client and agency relationships: E! Entertainment/News, Esquire Network, Toyota, Saatchi & Saatchi, Country Music Association, Grand Ole Opry, SXSW, PacSun, etc.

Created and maintained Fullscreen branded weekly social media newsletter sent to clients  

Marketing Associate, Cycle House Jul 2014 – Sep 2014

Generated all digital, email, and social marketing initiatives and promotions for indoor cycling studio

Created blog and developed content strategy to build broader awareness for Cycle House brand


Education

Claremont McKenna College, Claremont, CA
Bachelor of Arts in Media Studies with a Leadership Sequence GPA 3.9/4.0
Phi Beta Kappa, Dean’s List

University of Melbourne, Melbourne, Australia
Arcadia Study Abroad Program
Universisdad Carlos III De Madrid, Getafe, Spain
CIEE Full Immersion Study Abroad Program


Other Experience

 

 

 

Skills

Engagement Outreach Associate, Edmodo

Staff Writer, Claremont McKenna College Forum

Staff Writer and Editor, Melbourne RiffRaff, Melbourne, Australia


Computer: Word, Excel, PowerPoint, Adobe Photoshop and Premier, GoogleDocs, Keynote, Mailchimp
Social Media: YouTube Certified: Audience Development, Facebook, Twitter, Instagram (1.7K followers), Snapchat, Periscope, Tumblr, Pinterest, LinkedIn, Spotify, Soundcloud, HypeMachine, Wordpress
Analytics: YouTube Analytics, ComScore, Netbase, Tubular Labs, Shareablee, Simply Measured, Social Blade
Research: eMarketer, YPulse, Mintel, WARC, ARF, MediaRadar
Language: Spanish (functional professional: reading, writing, speaking)